<about License
business>
Five
kinds of publications about
License business. (All our
publications were written in
Japanese. )
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The Licensing Books
Monthly
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Starting
: July,
1996
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Publication
day
: End of
every month
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Format
: B5
edition$B!!(B50-90 pages
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Subscriber
:
licensors,
license management company,
license agent company,
licensees,advertising agency, TV
station, trading company, toy
shop, etc.
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Circulation
: About
500 copies
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<Contents>
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$B!&(BBRAND NEW
PROPERTY
: It is an
introduction corner of property
that newly begins license
business.
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$B!&(BREPROT
: Latest
news. Report article on
exhibition and event.
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$B!&(BSpecial
feature article
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$B!&(BSHOP
DATA
: Popular
item ranking based on the data of
KIDDYLAND, HAKUHINKAN, and
YAMASHIROYA.$B!J(BKIDDYLAND,
HAKUHINKAN, and YAMASHIROYA are
very famous toy shops in
Japan.$B!K(B
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$B!&(BWEEKLY
SALES
: Weekly
best-seller of the comic based on
the data of TOHAN.$B!J(BTOHAN is
biggest publishing distributors
in Japan.$B!K(B
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$B!&(BTop 10
ranking of TV animation programs,
based on a audience
rating.
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$B!&(BStock prices
of company related to license
business
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$B!&(BTOPICS
: Report
article on combination
exhibition, etc.
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License character directory
2009
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Chapter1
:
Transition
of market scale of goods of
license
character.(2004-2008)
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We analyzed
the market scale and the trend of
goods of license
character.
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$B!J(Bbabies'
& kids' clothes, kids' shoes,
socks, hat, gloves, bedding,
handkerchief & towel, babies'
& kids' goods, toiletry,
tableware, stationery, furniture,
umbrella & rainwear, Goods
concerned mobile phone, toy,
candy toy, game
software$B!K(B
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Chapter
2
: About
the expansion situation of the
goods of license character.
$B!J(B1,086 characters$B!K(B
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<Researched
items>We researched all
the characters by 18 items.
Character name/licensee &
goods, etc.
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Chapter
3
: Company
overview of licensors.
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License brand directory
2009
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Chapter
1
:
Transition
of market scale of goods of
license
brand.(2004-2008)
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We analyzed
the market scale and the trend of
goods of license
brand.
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(women's
clothes, men's clothes, babies'
& kids' clothes, casual wear,
shirt, sportswear, inner wear,
necktie, muffler & scarf,
socks & stockings, gloves,
hat, shoes, athletic shoes, bag,
small leather goods, umbrella,
handkerchief, towel, blanket
& sheet, clock, glasses,
stationery, accessories,
furniture, earthenware &
cutlery, smoking tool)
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Chapter
2
: About
the expansion situation of the
goods of license brand. $B!J(B723
brands$B!K(B
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<Researched
items>We researched all
the brands by 16 items. /Brand
name*licensee & goods,
etc.
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Chapter
3
: Company
overview of licensors.
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Licensee directory
2009
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We researched
about 1,600 licensees and
classified them into 45 types of
business.
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Chapter
1
: We
researched 100 licensees by 25
items.
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<Researched
items>Name of the
company/Type of
business/Address/Name of a
representative
director/Telephone/Fax/Establishment
year/The capital/Number of
employees/URL/E-mail/Manufacturing
goods/Characters and brands under
contract/Customer/Annual
turnover, etc.
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Chapter
2
: We
researched 1,643 licensees by 12
items and classified them into 45
types of business.
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<Researched
items>Name of the
company/Name of a representative
director/Address/Telephone/Fax/The
capital/Annual
turnover/Customer/Manufacturing
goods/Characters and brands under
contract, etc.
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<45
types of
business>1.women's
clothes$B!!(B2. men's clothes$B!!(B3.
babies' & kids'
clothes$B!!(B4.Sportswear &
gears$B!!(B5.Casual
wear$B!!(B6.Neckwear$B!!(B7.Fur &
leather wear$B!!(B8. Kimono &
Japanese accessories
9.Uniform$B!!(B10.cloth$B!!(B11.Inner
wear & night wear$B!!(B12.Socks
&
stockings$B!!(B13.Apron$B!!(B14.Handkerchief
& towel$B!!(B15.Slippers &
sandals$B!!(B16.Gloves$B!!(B17.Bedding$B!!(B18.Umbrella
& rain wear$B!!(B19.Hat$B!!(B20.Shoes
& athletic shoes$B!!(B21.Glasses
&
sunglasses$B!!(B22.Bag$B!!(B23.small
leather goods(include
belt)$B!!(B24.Smoking
tool$B!!(B25.Jewelry &
accessories$B!!(B26.Clock
27.furniture 28.Kitchen goods,
bus goods,
toiletry$B!!(B29.Cosmetics$B!!(B30.Stationery$B!!(B31.Earthenware
& tableware & japan ware
32.Bicycle & car
accessories$B!!(B33.Toy$B!!(B34.Game
software for consumer$B!!(B35. Goods
concerned PC$B!!(B36. Goods concerned
mobile phone$B!!(B37.Food$B!!(B38.
babies' & kids' articles$B!!(B39.
miscellaneous goods & daily
necessities$B!!(B40. consumer
electronics$B!!(B41.Publisher$B!!(B42.
Recording label & visual
software packages 43. game
machine & slingshot &
Pinball-style slot
machine$B!!(B44.Sales promotion &
advertisement$B!!(B45.Others
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Chapter
3
: We
researched 804 licensees by 10
items and classified them into 45
types of business.
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<Researched
items>Name of the
company/Name of a representative
director/Address/Telephone/Fax/The
capital/Annual
turnover/Customer/Manufacturing
goods, etc.
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License character consumer
research 2008
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We chose 140
characters. And we sent out
questionnaires about them for 600
people$B!J(B300 men & 300 women.
3 years old - 49 years old.$B!K(B.
And we analyzed the
result.
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<Researched
items>Eminence/Favorability/Commodity
ownership level/Desire level,
etc.
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Chapter
1
: Analysis
result of the realities that
understand from result of free
answer
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Chapter
2
: Analysis
result of eminence, favorability,
commodity ownership level, and
desire level of 140
characters.
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<about Apparel
business>
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$B!&(BLadies'
fashion shop directory
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$B!&(BMen's
fashion shop directory
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$B!&(BNationwide
boutique directory
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$B!&(BNationwide
jeans & casual shop
directory
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$B!&(BBabies and
children's clothes fashion shop
directory
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<about Jewelry
business>
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$B!&(BJewelry
Retailer directory
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$B!&(BJewelry
Wholesaler directory
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$B!&(BDifferent
type of business jewelry
corporate directory
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$B!&(BVarious
industries
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$B!&(Bdirectory of
Various Wholesaler and Retailer
jewelry
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$B!&(Baccessories
Wholesaler and Retailer
directory
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<about Miscellaneous
goods business>
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$B!&(BGeneral
merchandise Retailer
directory
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$B!&(BGeneral
merchandise Wholesaler
directory
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<A research operation by
a contract(field work survey and
suggestions)Intermediary duty on
a new business
establishment.>
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<Arranging a
seminar>
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<Consulting>
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<Merchandising program
production and
promotion>
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etc.
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